Selecting the Right Phrases Popular on Search Engines

Target the Wrong Terms and Your Website Would Be Invisible to Potential Customers, No Matter How High It Ranks for Terms You Find Appropriate!

Your website might rank high for all the wrong terms you like on search engines, thus still being invisible to your potential customers. High rankings for terms nobody searches for on search engines would not bring potential customers to your website.

It's not about what you think are the priority terms for your product or service. You have to use the terms searchers consider most appropriate for that thematic. If there are no terms searchers typically use while searching for the specific information on search engines incorporated in the text of your website, you could not rank high for them on search engines, thus could not get targeted traffic.

Choosing the keywords or phrases that are most relevant to your line of work and most popular with your target audience, and optimizing your website for these terms are the most important steps in developing both visitor and search engine friendly website and getting targeted traffic.

Conducting a Mini Poll

First you have to think about the keywords and phrases you would enter in a search query if searching the Internet for information, product or service similar to your line of work. Even better, ask a few of your associates or friends to do the same. Each of you would probably have at least some similar terms listed, which would most likely be your priority keywords. They would probably be the keywords and phrases that people are going to use to find your site. Or would they?

Just remember the phrases we've discussed previously, according to the WordTracker database:

So, if you choose just Search Engine Promotion Guide you might end up with almost no targeted traffic, even if you rank high on search engines for it. It's essential to know what are the most often searched terms. As we have already underlined, you should focus on the Search Engine Optimization and probably mention the other two phrases a few times if they blend well in your text.

Analyzing Competing Websites

Thoroughly analyzing websites of your competition on search engines could also be very useful, especially those ranked in top20 for phrases you have come up with. There might be similar phrases you should analyze along with yours as well as useful content visitors are interested in. It might help you to get the idea what to write about on your own website and get a wider list of potential targeted terms.

The priority terms for your product or service might not be those you've selected. They might even not be the ones your competition have chosen, especially not those way down the Search Engines listings. In any case, you should thoroughly check those ranked among Top20. Obviously you should examine their websites to find the similar phrases you might include in your list of phrases. But there is much more to analyze beside that, from their design and website usability to linking strategy and possible quality links they exchange with other websites with similar thematic.

Here we shell concentrate on finding possible targeted phrases and understanding what kind of useful content they offer to visitors. It might help in planning your targeted phrases and getting your own idea on quality content for your website. Analyzing the competing websites is important, it would certainly help but it might not be enough.

Using Search Terms Suggestion Tools, and especially WordTracker database of actually used keyword phrases, analyzing their results and determining the best keyword phrases to use in optimizing your site could be essential in providing the distinguishing quality to get you ahead of the competition. [Analyzing the Targeted Phrases]

Web Design and Online Marketing by Distinctia, 2006