Website Text Editing/Copywriting

Incorporating Targeted Terms to Create a User & Search Engine Friendly Website Copy

Incorporating Targeted Phrases in Your Visible Website Copy - Body text

Search engines will not rank your website highly if it contains none or just a few phrases that relate to your line of work. Surprised? Now would you bye an apple from somebody talking about an orange? Or even just the other sort of an apple? Furthermore, as search engines can't see they would have to rely exclusively on your text. So you are the one that holds a key to your website success on search engines. Explain your thematic well and they would rank you website high.
Otherwise, there is nobody else to blame but yourself.

If you have no or not enough appropriate Bodytext on your website, most of the users might understand what your website is about when they see your fancy graphics. But remember, nearly 91% of over 160 million Internet users in US are utilizing the major search engines and directories to search the Internet for products, services, or other information. How would they find your website in the first place if it's not ranked high on search engines for at least some terms related to your line of work?

76% of marketing executives ranked search engine marketing as more effective than banner advertising, according to a new report from Jupiter Research. The report also found that 64% of marketers plan to increase their spending on search engine marketing in future (BtoB Online - The magazine for marketing strategists, May 27, 2003).

You probably know that Google use Page Rank for website quality evaluation, but it also use many other factors in its algorithm. So, don't be surprised to see that some webpages with higher Page Rank are on lower positions than others with lower Page Rank (PR) for specific term. It only means that other pages are better epitomized for the specific term. It also means that targeted tariff could be significantly less for a website with higher PR but inferior 'on site' optimization. Websites with PR5 could have 5 times less traffic than websites with PR3 or PR4.

Strange? Not really. PR5 could be 'earned' through quality links even if they have less interesting content and inferior 'on site' optimization - actual text on the website is less optimized with targeted phrases. On the other hand, a website might have a PR3 just because it doesn't have enough inbound quality links. If it has popular informative content, well optimized with targeted phrases, it would still rank high for those terms, thus getting more targeted traffic.

'On site' optimization for targeted phrases is obviously very important. So, when you complete your research on strategic keyword phrases using WordTracker you just have to integrate them into your copy, and your work is done. Sounds simple? Not really.

If you've written plenty of informative text for your website and the copy flows well for the readers, how to incorporate targeted phrases without interrupting the copy flow? This task will certainly need some brainstorming to carefully implement several phrases a few times per page and still keep it readable, focused and representative. [Website Copywriting]

Don't hesitate to ad a few of your own unique terms along. It could be both more informative to your visitors and valuable for your branding!

If it sounds too difficult now, just remember that 'on site' optimization with the targeted phrases can make significant difference to the number of qualified visitors your website gets.

Or, to utilize a few popular phrases found in WordTracker database:

Only website marketing strategies that improve search engine rankings and increase web traffic are rightfully called successful.

If you look in the above table, you will see that ranking high on search engines for this sentence could get your website as much as 132 visitors per day. Now you just have to take care of one 'minor' detail - you would have to repeat it a few times more than the existing competition to achieve that kind of targeted traffic.

META Tag Search Engine Optimization As a User Friendly Technique

Along with optimizing visible text on your website with targeted keyword phrases, optimizing META tags is obviously also important for search engine promotion. On the other hand, META tags optimization incorporates user friendly techniques that will improve accessibility of your website. [Meta Tags Tutorial]

Adding appropriate ALT text for the images is very important for users who are blind or have low vision. Flash designs are also highly visual, so users with disabilities need a textual alternative to understand the significance of flash for the application.

The TITLE Tags (page titles not headlines) are extremely important to all users, being the default way to refer to pages, bookmark lists, history lists, etc. Obviously, all the website pages need different titles, although it's a common mistake on many websites. If more pages have the same title how should the user go back to a specific page from his history list? And bookmarking of more than one page with the same title would definitely become a usability problem mistake, as identical entries would show different content.

Using Titles in links and anchor (A HREF and A NAME Tags) is useful to users for predicting where the link will lead and what type of information could be expected, thus improving the navigation.

Remember, optimizing META Tags is necessary, but the key to successful marketing is NOT your META Tags or other invisible text but visible website copy.

Creating the User & Search Engine Friendly Website Copy Through Successful 'On Site' Optimization of Informative & Popular Website Content Ensures Long-term Results on Search Engines and Targeted Traffic.

Targeting and incorporating the right keyword phrases are not the only thing you need to do. Other factors, such as: website design, content, inbound links, etc., also play an important part in your search engine rankings and achieving targeted traffic. This is extremely important but just the first step in ensuring success on the search engines.

Web Design and Online Marketing by Distinctia, 2003