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Do You Really Have to Learn & Use All
Search Engine Optimization Techniques if You Want to Rank High on Search
Engines?
The answer is NO, for many Search Engine Optimization Techniques.
Do you actually have to learn anything about optimizing dynamic database
if you are planing to make or already have just plain old static HTML
website? Not really. In fact, static website is favored by most major
search engines.
Should you abandon you current URL, www.myfavoriteword.com, because
it does not have targeted phrase in its name? Certainly not. If you really
want to concentrate on each and every aspect of search engine optimization
you can still name all your web pages with your priority phrases, but
the truth is there are many successful websites with high search engine
positions without it. Does it matter at all? The answer is yes, but how
much? Sure, if you want to rank high for a very competitive term you should
try everything possible. But even then you should concentrate more on
the content than on some search engine optimization techniques that are
not so important.
Anyway, do you really need to rank high for, lets say, keyword Guide
if you offer just Search Engine Optimization Guide? Sure, you would get
more visitors, but would they really be your targeted traffic? Definitely
not, for a visitor searching on Travel Guide to Caribbean Islands
would leave as quickly as possible. And could your website still be full
of quality content visitors are looking for if you would have to repeat
the world guide so many times to beat 75,600,000 pages with that thematic
already in Google index?
What about Optimization Guide? There are 561,000 pages on Google,
which is considerably less than 75 million. But, is it the right term
for your guide? Take a look at the competing websites: Optimizing PC,
Optimization Software Guide, Java Optimization ... Sure, there are also
some Search Engine Optimization Guides, but they are actually targeting
the Search Engine Optimization Guide phrase, and just because they
also have quality and popular content, extremely good optimization, etc.
they are ranked well for more general phrase as well. So, you should
target more specific phrases and might end up with good position for broader
ones if you do your job good.
Let's check Search Engine Optimization Guide phrase - just 148,000
pages on Google. And what about Search Engine Promotion Guide?
There are 277,000 pages on Google. Does bigger competition means it's
a better phrase to target? Not necessarily.
If you do the research on www.wordtracker.com,
you might be surprised to find that there is considerably less searches
daily on Search Engine Promotion Guide than on Search Engine
Optimization Guide. And the competition for that exact phrase is actually
bigger for Search Engine Optimization Guide (2220) than for Search
Engine Promotion Guide (186), so it would be much easier to rink high
for the later phrase. But, would it be worth the effort if there is nobody
actually searching for that phrase while there is 9 searchers daily
looking for Search Engine Optimization Guide? Probably not, so
you should concentrate on optimizing the content for Search Engine
Optimization Guide. According to WordTracker database both Search
Engine Promotion Guide and Search Engine Marketing Guide (366)
has no searchers in 24 hours, or, to be more precise, both phrases have
been searched less than 3 times in the last 337 million searches. But,
they are usually used with the same or similar meaning as Search Engine
Optimization Guide, so you should add a few of both phrases, if it
blends well in your content, for you would not want to miss even a few
searchers that might use these similar phrases.
As even the visitor looking for professional SEO firm might leave as
quickly, for he had no time to read 'Do it your self guides' in the first
place, it might be wise to add free or do it your self phrase
as well. What if you still want to retain these visitors, just to give
them some tips on choosing a SEO? There are many good professional SEO
firms on the Internet, but also some using doubtful techniques that might
get a website banned rather than rank high. You should underline that
thematic on your home page and provide some useful content as well. These
visitors might leave anyway, but they might also decide to read further.
In any case, you can't loose.
The same tactic could be used when offering, let's say Travel Guides,
and you know there are many visitors searching for Tourists Attractions.
Of course, you could just add that phrase a few times as well, get higher
rankings and visitors would start coming. But, they would not stick around
if there is no real content for that phrase. That is certainly not traffic
that would boost your selling. If you really add appropriate content for
most famous attractions in various countries, these visitors might also
want to buy some of your guides to find more about it. And, once again,
you have nothing to loose - in the worst possible scenario they would
just leave.
So, you see, the main objective is NOT to deceive
the visitors. Even if it means a little more work for you it's
worth a try. Just remember how you would feel if you search for something
and end up on a page that has literally no connection to that thematic,
as it is obviously artificially 'optimized' to get high rankings. Some
visitors just leave while others might even be so frustrated to fill in
the complaint on Google. The same goes for deceiving the search engine
spiders. They are actually rather 'smart' these days. And even if they
don't spot it right away, what potential customer would read your text
if it's stuffed with all the right phrases for a spider but meaningless
for the humans? Not to mention order something. No, don't even think about
the redirection, doorway pages, cloaking, shadow domains, etc. - in short,
serving the different content to visitors and search engine spiders. It
is too easily detected and too frequently punished with a penalty.
No shortcut techniques that artificially boost
your rankings would last.
You risk a penalty for a short term if any search engine results.
Or should we say short sighted techniques?
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