Analyzing the Strategic Keyword Phrases Popular on Search Engines

Analyzing and Determining Priority Keyword Phrases List Using WordTracker Vould Be Essential in Providing the Distinguishing Quality to Get You Ahead of the Competition.

Although your Priority Keyword Phrases List, including the terms targeted on competing websites and your own, is much more realistic now, you would still have to check it out on search engine suggestion tools and especially on WordTracker, analyze their results and determine the best keyword phrases to target while optimizing your site.

Here are some useful free keyword suggestion tools to help you in this task:

Overture Search Term Suggestion Tool

AWS Google Keyword Suggestion Tool

Overture Suggestion Tool is good, Google AWS Tool could also help, but they are mainly made for paid search engine campaigns.

You could also try a freeware Good KeyWords, which can be downloaded by clicking the link, to choose targeted keywords.

We would still recommend WordTracker database of actually used terms on search engines as the most complete and reliable keyword phrases suggestion tool.

WordTracker covers most of the search engines:

And what is written on WordTracker website deserves to be repeated - It's simple and very true:

"Some people achieve a top 10 placement in a major search engine and get plenty of traffic. Others do the same but get nothing. Why?
Simple. The first group selected keywords that many people are searching on, and the second did not!
We compile a database of terms that people search for. You enter some keywords, and we tell you how often people search for them, and also tell you how many competing sites use those keywords".

If you are just trying to optimize your own website you could combine free WordTracker option and free Overture Tool. Better still, you can actually order WordTracker for a single day for $6.66.

You might be surprised how percentage of searchers for similar terms differ on the Internet. Should you use lawyers or attorneys? Here are the WordTracker results:

Of course, these are just keywords, with too much competition, but it's obvious there is rather big difference when choosing lawyer over attorney, as there is significantly less search for the keyword attorney and the competition is doubled,

There is also the obvious difference if you choose singular or plural - lawyer vs lawyers, so that is also something to be taken into consideration when choosing phrases, especially on Google, even for Google PPC AdWords campaign, while on Overture PPC it has no effect.

Actually, if you are a lawyer, you should choose more specific phrases, let's say criminal lawyer, as there would be significantly less competitors and more targeted traffic.

Obviously, criminal lawyer would get more targeted traffic, but criminal attorneys has significantly less competition and still a good search, so you should use both. Truthfully, you should probably use all of them if you have a law firm, and combine them with your locality, as you would probably want to get more traffic from NYC if you work there, and not from all around the world.

Incorporating Targeted Phrases in Your Text - 'On Site Optimization'

You probably know that Google use Page Rank for website quality evaluation, but it also use many other factors in its algorithm. So, don't be surprised to see that some webpages with higher PR are on lower positions than others with lower PR for specific term. It only means that other pages are better epitomized for the specific term. It also means that targeted tariff could be significantly less for a website with higher PR but inferior 'on site' optimization. Websites with PR5 could have 5 times less traffic than websites with PR3 or PR4. Strange? Not really. PR5 could be 'earned' through quality links even if they have less interesting content and inferior 'on site' optimization - actual text on the website is less optimized with targeted phrases. On the other hand, a website might have a PR3 just because it doesn't have enough inbound quality links. If it has popular informative content, well optimized with targeted phrases, it would still rank high for those terms, thus getting more targeted traffic. So, 'on site' optimization for targeted phrases is very important.

When you complete your research on strategic keyword phrases using WordTracker you have to integrate them into your copy, and you have finished optimizing your website for priority phrases. Sounds simple? Not really.

If you've written plenty of informative text for your website and the copy flows well for the readers, how to incorporate targeted phrases without interrupting the copy flow? This task will certainly need some brainstorming to carefully implement several phrases a few times per page and still keep it readable, focused and representative.

Don't hesitate to ad a few of your own unique terms that could be both more informative to your visitors and valuable for your branding!

If it sounds too difficult now, just remember that 'on site' optimization with the targeted phrases can make significant difference to the number of visitors your website gets.

Or, to utilize a few popular phrases found in WordTracker database:

Only website marketing strategies that improve search engine rankings and increase web traffic are rightfully called successful.

If you look in the above table, you will see that ranking high on search engines for this sentence could get your website as much as 132 visitors per day. Now you just have to take care of one 'minor' detail - you would have to repeat it a few times more than the existing competition to achieve that kind of targeted traffic.

META Tag Search Engine Optimization Is Also the User Friendly Technique

Along with optimizing visible text on your website with targeted keyword phrases, optimizing META tags is obviously also important for search engine promotion. On the other hand, it is the user friendly technique at the same tame:

Adding appropriate ALT text for the images is very important for users who are blind or have low vision. Flash designs are also highly visual, so users with disabilities need a textual alternative to understand the significance of flash for the application.

The Title tags (page titles not headlines) are extremely important to all users, being the default way to refer to pages, bookmark lists, history lists, etc. Obviously, all the website pages need different titles, although it's a common mistake on many websites. If more pages have the same title how should the user go back to a specific page from his history list? And bookmarking of more than one page with the same title would definitely become a usability problem mistake, as identical entries would show different content.

Using Titles in links and anchor (A href and A name tags) is useful to users for predicting where the link will lead and what type of information could be expected, thus improving the navigation.

Remember, optimizing Meta tags is necessary, but the key to successful marketing is NOT your meta tags or other invisible text but visible website copy.

And even targeting the right keyword phrases are NOT the only thing you need to do - just the first but most important step in ensuring success on the search engines. Other factors play an important role in your search engine ranking, including website layout, page content, inbound links, etc.

Web Design and Online Marketing by Distinctia, 2003